News Publisher, the automated press release submission software by Soft Solutions

I have tried a few Press Release Posting Programs, including PressBot and BackLink Syndicator, and I like News Publisher by Soft Solutions Limited the best.

Yes, it is a subscription software program ($19.99/month), but since I am posting two dozen press releases each month for clients, plus press releases for my vitamin store, and my affiliate marketing sites, this is a terrific time saver. If you are posting press releases on a regular basis, I recommend this software to save you valuable time.

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Saves Time: News Publisher successfully posts a press release to two to three dozen press release web sites in about thirty minutes. Doing this manually would take several hours. This program is one method to automate some of your search engine optimization and public relations activities.

Reporting: News Publisher generates a Submission Report allowing you to keep track of where a press release was and was not posted. If you are posting the press release for a client, you can supply the client this report as a PDF or HTML file.

Anchor Text: The program supports creating one anchor text link (cickable text link) on those press release submission websites that allow it. A press release with well planned anchor text creation supports search engine optimization (SEO).

Ideas for Press Releases

Ideas for Press Releases

A successful press release should be newsworthy - but sometimes you'll have to generate the news yourself. Fortunately, half the battle is the presentation: find the right "angle", and even ordinary events can come to life.

Here are ideas that you could use to create newsworthy press releases (we've divided the ideas into categories for easy reading, but feel free to combine ideas together too).

Press Releases Inspired By News + Current Affairs
  • Tie in with current news events.
  • Adapting a national survey or report for local use.
  • Stage an event to tie with a holiday or special occassion.
  • Making an analysis or prediction.
  • Publish a summary of facts.
  • Taking part in a controversy.
Press Releases About Your Marketing Efforts
  • Attending a trade show or exhibition.
  • Publish results of a poll or survey.
  • Publish a report.
  • Studies you've completed.
  • Seminars.
  • Speaking engagements.
  • Make a public appearance.
  • Reprints of speeches.
  • Holding a competition or contest.
Press Releases About Your Products
  • New products or services.
  • Changes in pricing, especially reductions.
  • New trademarks.
  • New publications.
  • Available hand-outs.
  • New uses for your products or services.
  • Unusual products or services that you offer.
Press Releases About Your Customers
  • New contracts that you've won, clients you've obtained, etc.
  • Your customers success stories.
  • Awards given to customers.
  • Testimonials received from customers.
Press Releases About Your Office or Organization
  • Office move or expansion.
  • Visits by a celebrity.
  • An interview or meeting with a celebrity.
  • Certification of your organization.
  • Awards won by your organization.
  • Memberships in associations.
  • Company anniversies.
  • Projections and forecasts.
Press Releases About Community Activities
  • Your company's contributions to the community.
  • Employees volunteering time to help the community.
  • Civic activities.
  • Fund-raising or other events for the local community.
  • Sponsoring local programs or events.
  • Available internships with local schools.
  • Scholarships.
  • Open days and community exhibits.
  • Organize a tour.
  • Honor an institution.
  • Appearing before a public body.
  • Stage a debate.
  • Staging a special event.
  • Making a trip, or travel for assignments
  • Write a letter.
  • Release a letter you received.
  • Inspect or report on a project.
  • Issue a commendation.
  • Issue a protest.
Press Releases About Your Staff
  • Awards won by employees.
  • New training programs for employees.
  • Qualifications received by employees.
  • Appointments.
  • Retirements.
  • Long-term employees, including anniversaries.
  • Staff promotions.
  • Form committees, or announce membership for committees.
Get Help Generating Press Release Ideas
  • Work with another publicity person.
  • Work with the media on a joint project.